Une première mondiale à la croisée de la fidélisation et de la distribution. Accor ouvre un nouveau mode d’interaction au sein de ChatGPT : recherche de destinations, identification d’hôtels… | Hospitality ON
💻 Accor, a leading hospitality company, integrates with ChatGPT to enhance customer interaction through conversational searches for destinations, hotels, and offers. Alix Boulnois, Chief Commercial, Digital & Tech Officer at Accor, emphasizes intuitive customer service. This integration is not transactional but aims to capture early customer interest. The initiative explores how generative AI reshapes loyalty, customer relations, and hotel distribution dynamics.
Partager