Editorial Team

🏨 In the evolving hotel industry, OpenAI's ChatGPT offers 50 tailored prompts to enhance customer interactions and streamline internal processes for hoteliers. These prompts cover client engagement, concierge services, and internal hotel operations, aiming to personalize the customer experience and increase satisfaction. Context is key to making ChatGPT's tailored responses more accurate and brand-aligned, improving customer service effectiveness and operational efficiency. Hoteliers are encouraged to integrate this AI technology to stay competitive and adapt to changing customer preferences.

📋 Craig Couper, Operations Director at Atlas Hotels UK, highlights tech's role in the hotel industry for operational excellence and customer experience. Atlas manages 58 unique hotels across various UK locations, adopting cloud-based systems for real-time data access and centralized control, aligning with brand standards like IHG and Hilton. In 2024, significant changes include a new beer supplier partnership and a POS system upgrade, aiming for 100% completion in 2025. Data-driven decision-making and trend adaptation are emphasized for business success, particularly in F&B operations, which have seen substantial growth in 2024.