Editorial Team

🏨 Guillermo González d'Hotelverse a discuté avec Florencia Cueto des choix de chambres d'hôtel basés sur les attributs. Hotelverse, fondée en 2022, offre des options détaillées permettant une personnalisation hyperréaliste via des modèles 3D. Les clients paient 1,5 % à 15 % de plus pour des choix spécifiques, améliorant la satisfaction et générant des revenus. L'intégration technologique facilite cette personnalisation, augmentant l'efficacité tout en libérant du temps pour le personnel hôtelier.

💻 Zsuzsanna Albrecht highlights the importance of strategic planning in the hotel industry's digital revolution, emphasizing workflow definition, integration, and total cost evaluation over purchase price. Cloud-based, modular PMS solutions with open APIs are advised, along with phased technological upgrades involving employee training and minimal operational disruptions. Automation and customer experience are prioritized, with integrated systems essential for efficient operation, client satisfaction, and sustainable competitive advantage.

📈 Friedrich von Schönburg, VP and GM at Rosewood Villa Magna, discusses luxury hospitality's blend of tradition and modern technology in an interview with Shiji Insights. Tailored experiences are emphasized over opulence, with CRM systems and WhatsApp enhancing guest interactions. Staff empowerment is key, with continuous training and advanced tools provided. Sustainability efforts include reusing linens and local sourcing, with technology streamlining services like automated check-ins. AI is seen as transformative for back-end operations, facilitating seamless client experiences. Rosewood Villa Magna aims to synergize Madrid's dynamic culture with luxury hospitality.

📢 Celebrating the first anniversary of the "Shiji Insights" podcast, the series covered how innovative technology like AI transforms customer experiences, enhances operational efficiency, and offers personalized services. Key insights include the importance of PMS integration, the role of digital processes in improving service consistency, the potential of AI in optimizing revenue management, and the need for simplified, frictionless payment systems. Sustainability and inclusive innovations also emerged as significant themes, emphasizing the need for unified communication channels to avoid fragmented messaging and inefficiencies.

🏨 Celebrating the first anniversary of the "Shiji Insights" podcast, key hospitality trends include AI-driven personalization, operational excellence, and frictionless payment solutions. Technology integration, particularly Property Management System (PMS), proves critical in enhancing guest satisfaction. Digital processes streamline hotel operations, with more time for customer-focused tasks. Innovative payment systems like biometrics and blockchain improve efficiency. Sustainability and inclusive innovation also emerge as vital, attracting environmentally-conscious travelers and providing operational savings.

🛏 In Episode 12 of the Shiji Insights Podcast, Teresa de Pablo, Area Manager for Spain and Latin America at Hotelkit, addresses the crucial role of internal communication in enhancing operational efficiency and guest satisfaction in hotels. Key points include the need for consistent operations, a single streamlined communication system, involving frontline staff in tech decisions, acting on feedback, and starting with practical tech solutions. Real-world scenarios discussed illustrate how communication failures affect guest experiences, such as maintenance issues leading to negative reviews. Effective technology use is not about digitalization alone but empowering staff, which ultimately contributes to seamless guest experiences. Hotels are advised to prioritize solving core operational issues before adding new technologies and to use guest and staff feedback for continuous improvement. The overarching message is that true innovation in the hospitality industry begins with perfecting the basics to ensure every guest touchpoint is positive.

🏨 The hotel distribution industry is undergoing a transformation to attribute-based selling (ABS), which allows customers to search for specific features rather than a particular hotel. This new model will require integration at multiple levels, affecting Property Management Systems (PMS), Online Travel Agencies (OTA), and booking engines. The ABS decomposes hotel services into smaller units, allowing guests to personalize their travel experience. The airline industry adopted a similar approach over a decade ago, leading to significant revenue increases, exemplified by a 312% increase in ancillary revenue over eight years. The hotel industry's shift to ABS is poised to enhance customer experience and boost profits, though standardization and technology adaptation challenges await.