« Notre objectif, c’est maintenant de donner vie à cette raison d’être »
📈 Olivier Cohn has led Best Western France for 14 years. In 2022, the company focused on its societal role, aiming for broader societal contributions beyond economic goals. After a nine-month collaboration with stakeholders, they established their raison d'être: "Together, let's make the world more welcoming." This is supported by five pillars and is legally embedded in their statutes. They prioritize technological innovation and staff training, equipping all employees with AI tools by 2023.
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