e.tulliez

🏨 Solenne Ojea Devys leads OKKO Hotels and has transitioned the company to a mission-driven enterprise, focusing on sustainable and responsible hotel management. Under her direction, OKKO Hotels is evolving to align with the significant changes in the hospitality industry since its inception in 2014. The hotel chain's strategy is built on three pillars: consolidating existing practices, adapting, and aiming for new RSE (Corporate Social Responsibility) goals by 2025.

🏠 Cannes will host the HTL Connection from March 11-13, featuring discussions on hotel investment topics like hybrid spaces, leases, and destination evolution. Key speakers include Sophie Donabedian from B&B HOTELS, Stéphane BENSIMON, CEO of Wojo, and Pierre-Etienne DE MONTGRAND from Kasada Capital Management. Cities such as Blackpool, Calais, Nice, Ottawa, Porto, and Warsaw will pitch investment opportunities on March 11 at 4:00 pm and March 12 at 11:30 am.

🏨 Louvre Hotels Group held a strategic meeting on January 30, 2025, discussing their 5-year strategic plan initiated in 2023. Led by Federico J. González, they prioritized change for concrete results, focusing on customer and investor-centric decisions. Eduardo Bosch reported 155,700 operational rooms, with 19,000 in development and 64,400 in France—its primary market. The plan (2023-2027) includes redefining fundamentals (2023-2025), fostering organic growth (2026-2027), and stimulating external growth through targeted acquisitions (from 2028). Renovated hotels have seen a 6-12% revenue increase and customer satisfaction improvement from 3.76.

🏨 The 30th Hospitality Operator Forum is scheduled for June 12, 2025, at the InterContinental Paris - Le Grand. Alix Boulnois, General Manager Business, Digital & Tech at Accor, with a Master from HEC Paris and an MBA from Columbia Business School, started her career in 2008. Joined Amazon in 2012, contributed to launching "Prime Now", moved to Accor as SVP Digital & Innovation in February 2020, and took over the Digital Factory in May 2021. Since June 2024, oversees Business, Digital, and Tech at Accor, driving major transformation initiatives.

🥂 Vanguélis Panayotis interviews François Van Aal, President of Champagnes Lanson, discussing the brand's strategy and hospitality roots. Lanson, founded in 1760, combines three centuries of heritage with a modern approach. Operating in over 80 countries and accounting for 85% of shipments, Lanson launched a "reconquest plan" in 2020, revamping marketing, communication, packaging, and distributor relations. Head winemaker since 2013, Hervé Dantan, introduced Black Réserve, a blend aged five years, featuring 50% Pinot Noir, 35% Chardonnay, and 15% Meunier.

🏨 Logis Hôtels, a key player in independent hospitality, experienced a reduction of its hotel network in 2024. Despite this, revenue growth was driven by improved digital tool use and an upgraded service range. Karim Soleilhavoup, the group's CEO, discusses industry changes, distribution mix evolution, and new performance strategies aiding hoteliers amidst economic uncertainty. Leadership is gauged by hotel and room count, loyalty program size, and customer satisfaction.

🏖️ On February 14, 2025, Jean-Pierre Cochet was elected president of the Marseille Office of Tourism, Leisure, and Congress by its board members. He succeeds Laurent Lhardit, now a parliamentarian, and continues a strategy focused on sustainable attractiveness adopted in 2024. Marc Thépot remains a central figure as delegated president. Initiatives include forming a Tourism Stakeholders Committee, launching a Marseille Pass for residents, and creating a sustainable hospitality charter for business tourism.

🏨 OKKO HOTELS and SOHOMA integrate CSR into their financial reports and development strategies, showcasing that responsible hospitality can be profitable and impactful. OKKO HOTELS, a family-owned French hotel group, became the first in the industry with a mission-oriented company status, focusing on sustainability. In 2024, OKKO HOTELS reported a revenue of €52.6 million, highlighting the success of balancing financial performance with social and environmental impact.

🏃 On February 12, 2025, French hospitality sector unions opposed the merger of Atout France and Business France, arguing the move threatens the partnership-based governance model of French tourism. Atout France, a Groupement d’Intérêt Économique (GIE), gets €30 million annually from its members, a public-private funding crucial for tourism promotion. Atout France focuses solely on tourism development and promotion, with domestic tourists accounting for 70% of the tourism GDP in 2023, unlike Business France's mission for international business support.