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🌐 Accor, in collaboration with OpenAI, has integrated its ALL loyalty program with ChatGPT for enhanced customer interaction. This initiative, announced recently, allows users to explore destinations, find accommodations, and access offers through a conversational AI interface. The move aims to engage travelers earlier in their decision-making process and boost visibility of ALL in growing digital ecosystems. Alix Boulnois of Accor emphasizes the importance of meeting customers in their existing digital environments, offering intuitive and useful experiences.

🌍 France saw a RevPAR increase of 8.5% in December 2025, aligning with Mediterranean markets. Spain's Madrid rose by 9.1%, Bilbao by 14.7%, while Italy's Rome led with 14.5% growth. The Alpine region showed strong growth: Austria 13.2%, with Vienna at 14.1%, and Switzerland 9.2%, including Zurich at 7.7%. This boost was driven by seasonal events and leisure demand. Meanwhile, the UK experienced modest growth at 1.8%.

📊 Paris in December 2025 marked a 12.5% RevPAR increase, driven by a 3.7-point volume rise and a 7.4% pricing boost. Île-de-France outside Paris rose by 8.4%, while nationwide RevPAR climbed 14.4% compared to 2023. Year-to-date 2025, France saw a 1.4% RevPAR growth at €84. Paris led with a 4.4% increase, contrasted by an 8.6% drop outside Paris. January showed Paris growing 11.7% in RevPAR, with the Province stable at 1.0%.

📈 En 2025, les taux d'occupation en Europe augmentent de 4,2 points, tandis que la France affiche une dynamique contrastée. Vanguélis Panayotis souligne l'importance de la mesure des données pour l'amélioration. Karim Soleilhavoup note que son groupe connaît une croissance continue pour la septième année consécutive, avec de bonnes perspectives pour 2026. Ziad Minkara rappelle que le taux d'occupation est essentiel pour la négociation, avec flexibilité réduite au-delà de 65-70 %. Les prix moyens sur le segment affaires se stabilisent après des hausses post-crise sanitaire.