Mag HON 362-363: Jumeirah Group veut s’imposer comme la référence moyen-orientale
📅 Jumeirah is aligning its luxury offerings with contemporary refinement and the traditional hospitality of the Arab world. The iconic Burj Al Arab remains a symbol of its ambition. By 2030, Jumeirah aims to double its portfolio, expanding in major global cities such as in Europe, Americas, and Asia-Pacific, while strengthening its presence in the Middle East. In Europe, the acquisition of Geneva’s Richemond Hotel highlights this strategy. Future developments focus on boutique-luxury properties and hotel-residence complexes.
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