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e.koureli

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Mag HON 362-363: Accor Luxe & Lifestyle accélère son empreinte par tous les moyens

🏠 Accor, opérateur majeur dans l'industrie hôtelière mondiale, gère un large portefeuille de marques luxe et lifestyle. Accor s'appuie sur des écosystèmes, soutenus par des équipes dédiées, et se divise en deux sous-ensembles : l'Ultra-Luxury & Luxury avec des marques comme Raffles, Fairmont, Sofitel, MGallery, et Emblems, ainsi que le Luxury-Lifestyle, avec des marques telles qu'Ennismore, Rixos, et Mondrian. Le groupe envisage un spin-off avec Ennismore.
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Mag HON 362-363: Hyatt: Un luxe d’identité, d’expérience via un développement sélectif

📍 Park Hyatt exemplifies discreet luxury with minimalist design and personalized service, targeting an art-aware international clientele. Grand Hyatt offers cosmopolitan luxury with large event spaces and multicultural F&B offerings. Andaz focuses on lifestyle luxury with local culture integration. Alila emphasizes luxury and wellbeing with eco-friendly resorts. Hyatt's selective, asset-light strategy prioritizes strategic placements and acquisitions in cultural capitals and premium leisure destinations, including expansions in Greece, Mexico, Saudi Arabia, and the Balkans over the past five years.
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B&B HOME renforce ses capacités d’hébergement long séjour dans le Grand Paris

🏨 B&B HOME Paris Nord 18e, strategically located between Paris and Saint-Denis, offers 187 rooms targeting major event visitors and medium-term metropolitan demand. It features a vintage sports club aesthetic by Saguez & Partners with circular economy principles. B&B HOME Vélizy in Île-de-France has 125 rooms, appealing to corporate travelers. Designed by No Name, it offers a chromatic experience for extended stays. Both locations integrate asset-light models to enhance cost efficiency.
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Mag HON 362-363: IHG Hotels & Resorts: gardien d’un luxe sophistiqué responsable

📁 Six Senses, InterContinental, Kimpton, and the Vignette Collection exemplify IHG's luxury brand strategy, focusing on wellness and sustainability. Six Senses emphasizes ultra-luxury with wellness and regeneration, as seen at Six Senses Rome. InterContinental offers cosmopolitan luxury, highlighted by InterContinental Paris Le Grand. Kimpton targets boutique luxury-lifestyle, exemplified by Kimpton Mallorca. The Vignette Collection celebrates individuality, like Casa da Companhia Porto. IHG's three strategic axes include experiential luxury, hyper-locality, and ESG value creation.
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« Notre modèle est simple : aller là où la valeur peut être créée »

🏨 Atalante Hotels Investment, founded on adaptability, expanded from France to Belgium and Italy, focusing on value creation. Initially operating in La Rochelle and Avignon, they emphasize agility, handling 2- to 5-star markets without standardization. Their hybrid model includes proprietorial investment and third-party management, assisting private equity and family offices in sourcing, financing, and repositioning. Their Belgium market entry started five years ago, now becoming a key focus for their expanding portfolio.
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Mag HON 362-363: Hilton Hotels : Un luxe guidé par l’héritage et sa puissance mondiale

🏨 Hilton strategically organizes its portfolio with a focus on strong brand identities and global reliability. Key brands include Waldorf Astoria, known for luxury and iconic locations like New York; Conrad Hotels & Resorts, offering modern luxury; and LXR Hotels & Resorts, providing independent luxury with local identity, as seen in Mango House Seychelles. Hilton emphasizes consistent luxury, integrating technology like Digital Key and Connected Room for seamless experiences while maintaining human touch.
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Mag HON 362-363: Marriott International: Maîtrise du volume et de la segmentation

📈 Marriott, après fusion avec Starwood, couvre le spectre du luxe : du classique Ritz-Carlton au flamboyant W Hotels et au chic urbain d’Edition. La stratégie asset-light nécessite de séduire les propriétaires via le programme de fidélité Bonvoy. Chaque marque, de St. Regis à The Luxury Collection, incarne un style de vie distinct. Le programme Bonvoy vise les voyageurs à haut revenu, renforçant la synergie et l'expérience client au sein du groupe.
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