e.koureli

📣 Kempinski Hotels appoints Barbara Biffi as Chief Brand Officer to enhance brand identity in luxury hospitality. With 20+ years of experience, Biffi previously held senior roles at Silversea Cruises and MSC Cruises. She holds an economics degree from Università Cattolica del Sacro Cuore and a digital strategy certification from Columbia Business School. Biffi will oversee global brand strategy, marketing, and customer experience, ensuring brand expression consistency and digital initiative enhancement.