Christina Leme

💾 Google revises the timeline for phasing out third-party cookies in Chrome, allowing users to choose whether to be tracked. Apple's ATT on Safari shows third-party cookie acceptance rates between 12%-40%; Chrome users who have disabled cookie tracking already account for about 40%. Cendyn has been preparing clients since 2019 for the shift towards first-party data strategies. Hotel marketers are advised to enrich their proprietary audience databases, segment and leverage these audiences, explore new advertising platforms like Pinterest, and utilize AI and machine learning tools. The hospitality industry must adapt to a future where privacy is prioritized and cookie reliance is reduced.