Cendyn

📌 Cendyn, a global technology and integrated services company for the hospitality industry, announces Jeffrey A. Cross as the new Chief Financial Officer (CFO). Cross brings nearly 40 years of senior-level experience in finance and operations, aiming to boost Cendyn's financial stance. His background includes 15 years in private equity-backed firms, with roles at Uptempo, Arena Solutions, TravelClick, and Abila. Cross, a University of Texas at Austin BBA in accounting graduate, will oversee financial planning, risk management, and financial reporting at Cendyn.