Cendyn, auteur/autrice sur Le 10 Minutes Hôtelier

3 min

Cendyn étend son leadership au niveau de la direction avec deux nouvelles nominations

📢 Nicki Graham elevated to Chief Marketing Officer (CMO), and Ricky Castoldi promoted to Chief Sales Officer (CSO) at Cendyn, a global hospitality technology and integrated hotel services company. Graham, with nearly two decades of marketing and PR experience, previously Senior Vice President of Global Marketing at Cendyn since 2017, will lead global marketing teams focusing on growth and brand awareness. Castoldi, after a 5-year tenure as Senior Vice President of Sales for the Americas, will drive the global sales team's growth.

1 min

Pourquoi la vitesse de chargement de votre site web hôtelier est essentielle pour attirer les réservations directes

📱 A Google study revealed that 75% of users prioritize website loading speed over visual appeal, highlighting its significance for hotel websites in the digital age. Fast loading is essential for accommodating global travelers and ensuring successful direct bookings. 🌐

4 min

Cendyn nommé Meilleure Agence de Marketing Basée sur les Données, Meilleur Fournisseur de Solutions CRM pour Hôtels et Meilleure Solution de Proposition de Vente pour Hôtels en 2024

📣 Cendyn, a global hospitality cloud technology and services company, won three prestigious awards at the 4th annual World Travel Tech Awards 2024: Best Data-Driven Marketing Agency, Best CRM Solutions Provider for Hotels, and Best Sales Proposal Solution for Hotels. The gala ceremony occurred on November 24, 2024, at the Savoy Palace in Madeira, Portugal. This marks the first time Cendyn has secured three major accolades in a single year, reflecting their ongoing investment in their product portfolio, data-driven marketing enhancements, CRM personalization features, and the strategic acquisition of Knowland.

1 min

Référencement Payant : Un Atout Indispensable pour les Hôtels Soucieux d’Optimiser leurs Réservations Directes

💸 Hotels now leverage paid search engine optimization as a key marketing strategy to attract direct bookings and remain competitive. Google Search Ads integration into Cendyn Digital Marketing Platform offers hoteliers a means to enhance cross-channel advertising campaigns and increase revenue. This collaboration redefines digital marketing in the hospitality industry, aiming to boost visibility, revenues, and direct reservations for hotels.

1 min

Cendyn permet à Balmoral d’augmenter de 70% les revenus de son site web

🏨 Hôtel Balmoral increased its website revenue with Cendyn's digital strategy expertise, leading to a 23% boost in conversions and reduced reliance on OTAs. Read how Balmoral surpassed its targets and enhanced ROI on advertising. Full details in the article.

1 min

Transformez le site de votre hôtel en un puissant vecteur de vente

📢 Modern hotel industry recognizes a hotel website as more than just a showcase; it's essential for online room sales, reducing reliance on online travel agencies (OTAs), and boosting revenue. The key is to persuade travelers to book directly on your hotel's site by providing a seamless reservation experience. The article suggests how to enhance your website to attract more direct bookings. Note: This content is sponsored by the advertiser listed in the publication.

1 min

Touriste Hôtel atteint +82% de réservations directes grâce à Cendyn Website Services

🏨 L'Hôtel Touriste has seen an 82% increase in reservation volume across various hotel websites due to an innovative marketing strategy. This strategy involved adopting modern technologies and enhancing the customer experience, attracting new international clientele and retaining regular visitors. The case study highlights the key steps of the hotel's transformation, challenges faced, and effective solutions implemented.

4 min

Cendyn acquiert Knowland et annonce un partenariat avec Haveli Investments, un fonds de capital-investissement

📢 Cendyn, a global technology company specialized in cloud solutions for hospitality, acquired Knowland, the US leader in meeting and event intelligence services for the hotel industry. Knowland’s platform offers in-depth data from over 7,500 US hotels and some international markets to improve hoteliers' sales prospecting, aiming to boost MICE bookings (Meetings, Incentives, Conferences, and Events). The strategic acquisition, supported by investors including Haveli Investments, joined Cendyn's private equity portfolio earlier this year, is set to enhance revenue, speed up the sales cycle, and optimize processes towards group sales goals.

1 min

Les hôtels peuvent toujours bénéficier du Google Hotel Ads Pay Per Stay !

💾 Google Hotel Ads will discontinue its Pay Per Stay (PPS) auction model starting October 31, 2024. Cendyn is set to take over with its own PPS model, offering hotels a secure and automated bidding strategy. This transition aims to ensure continuity in campaign strategies and optimize distribution costs.

3 min

Le Groupe Frontenac augmente les réservations GDS et accède au marché des entreprises avec Cendyn CRS

💰 Groupe Frontenac partnered with Cendyn for technology to enhance corporate bid optimization and increase group numbers for GDS bookings and rates. The collaboration enabled access to new clients, bespoke offers, and higher-yield revenues. Cendyn's CRS and personalized training provided a flexible platform for managing offers and responding to market demands with complex pricing plans. Detailed GDS reservation reports further added value to the partnership.

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