Bowo

📝 Bowo's Guest App enables travelers to manage key aspects of their stay via QR code, including online check-in, keyless door opening, messaging, room service, housekeeping requests, activity bookings, and late check-out. Integrated with Bowo's CRM, the app personalizes communication and targets campaigns through emails, SMS, and WhatsApp. Otely, now part of the experience, allows hotels to offer a 24/7 F&B service delivered to guest rooms through partner restaurants without onsite kitchen constraints. Otely is the sole solution connected to Uber Eats, offering the most extensive delivery menu and meeting Atout France's 4-star certification F&B criteria for hotels without their own kitchen facilities.

🏖 By 2025, the traveler defies traditional categories, eschewing age and social status classifications. With fluctuating desires, budget, and technology use, they may seek complete disconnection in July, hunt for deals in November, and indulge in luxury in January. Hotels face evolving expectations requiring flexibility, personalization, and emotional experiences, proving challenging to anticipate due to the unpredictability and informed nature of these travelers. An "Étude 'Le Guide des Tendances 2025 en Hôtellerie'" offers insights into seven emblematic traveler profiles of this new era.

🏨 Millennials, Gen Z, and Boomers are no longer the sole focus; travelers today mix various styles like being a digital nomad in January, a slow travel enthusiast in July, and a deal hunter in November. The Bowo white paper, "Le Guide des Tendances en Hôtellerie 2025," offers data, trends, and strategies for the evolving hospitality industry. Bowo's mission is to help hospitality professionals provide a memorable, limitless customer experience by offering a custom client relationship platform with an exclusive Guest App for hotel services.

📲 In 2024, the Guest App surpassed 1.5 million users. A notable story involves a midnight surprise room-service for a birthday facilitated by the app. The Bowo blog offered insights into hotel trends, with the article on "Hotel amenities" being highly read and shared. Key events included Food Hotel Tech, EquipHotel, intimate gatherings at the Ritz, and Apéros des Hôteliers with partner Mews, focusing on the future of hospitality.