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Bowo

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Comment construire une marque hôtelière forte quand on n’est pas Marriott ?

🏨 Hotel branding diverges from classic B2C branding, focusing on lived experiences and real-time emotional connections during the stay, through details like the lobby's scent or the check-in process. The brand is embodied by staff interactions, significantly influenced by digital presence on platforms like Booking and TripAdvisor, and co-created with guests' online feedback. Even in OTA-dominated spaces, effective hotel branding must maintain distinctiveness and appeal. Multi-establishment groups face the additional challenge of unifying diverse properties under a coherent brand identity without losing individual character.
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Bowo et le Collectif Be unissent leurs expertises pour enrichir l’hospitalité

🏠 Bowo partners with hotels to enhance guest experiences by integrating a range of well-being services from Collectif Be—yoga, meditation, energy healing, massages, and breathing workshops—into their Guest App. Hotel clients can discover and book these services easily via smartphone, leveraging well-being as a key differentiator and revenue driver. Bowo’s CEO Jonathan Chenière emphasizes the value of memorable customer experiences and the importance of well-being in hospitality.
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3 profils de voyageurs à connaître absolument en 2025

🏖 By 2025, the traveler defies traditional categories, eschewing age and social status classifications. With fluctuating desires, budget, and technology use, they may seek complete disconnection in July, hunt for deals in November, and indulge in luxury in January. Hotels face evolving expectations requiring flexibility, personalization, and emotional experiences, proving challenging to anticipate due to the unpredictability and informed nature of these travelers. An "Étude 'Le Guide des Tendances 2025 en Hôtellerie'" offers insights into seven emblematic traveler profiles of this new era.
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Hôtels : avec la softphonie, supprimez les téléphones des chambres

📞 Softphonie FAQs indicate that phones are not necessarily removed from all hotel rooms, allowing guests to call hotel services from anywhere with an Internet connection. Some hotels activate the Guest App upon reservation for pre-arrival communication. The system operates autonomously without a Property Management System (PMS) connection and is set up in under 7 days. Calls to external numbers and room-to-room calling features are still in development.
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Le guide des tendances 2025 en hôtellerie

🏨 Millennials, Gen Z, and Boomers are no longer the sole focus; travelers today mix various styles like being a digital nomad in January, a slow travel enthusiast in July, and a deal hunter in November. The Bowo white paper, "Le Guide des Tendances en Hôtellerie 2025," offers data, trends, and strategies for the evolving hospitality industry. Bowo's mission is to help hospitality professionals provide a memorable, limitless customer experience by offering a custom client relationship platform with an exclusive Guest App for hotel services.
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Rétrospective de notre année 2024

📲 In 2024, the Guest App surpassed 1.5 million users. A notable story involves a midnight surprise room-service for a birthday facilitated by the app. The Bowo blog offered insights into hotel trends, with the article on "Hotel amenities" being highly read and shared. Key events included Food Hotel Tech, EquipHotel, intimate gatherings at the Ritz, and Apéros des Hôteliers with partner Mews, focusing on the future of hospitality.
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Hôtels : 7 erreurs qui ruinent votre communication après la réservation

📧 Hôteliers struggle to maintain brand identity across communication channels, particularly when third-party tools like OTAs and PMSs are involved. Booking.com's standardized confirmation emails exemplify this issue. Two recommended strategies to personalize guest engagement include training staff to request personal emails at check-in and integrating a link to the hotel’s guest app in OTA confirmation emails to gather guests' real contact information. Emphasizing brand consistency across all messages is essential, and tools like CRM Bowo can help customize emails with the hotel's visual identity.
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Conseils et idées pour utiliser les SMS et WhatsApp Business en hôtellerie

📱 CRM Bowo integrates various communication channels like SMS, WhatsApp, chatbots, and email to create effective strategies for client interaction. SMS and WhatsApp are recommended for short, urgent messages with high open rates but should be used sparingly. Email is suitable for detailed communications, while chatbots offer 24/7 automated responses with human backup for complex inquiries. Compliance with RGPD includes obtaining consent, easy unsubscribe options, and data protection. CRM customization allows for contact list segmentation to match client preferences.
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