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🏠 Sonder, a major player in the U.S. aparthotel industry, faced challenges despite integrating 10,000 rooms over a decade. Going public in 2021 with a valuation of $1 billion, it struggled financially due to high lease costs. A 2024 rescue partnership with Marriott International fell short, as technological integration issues led to significant cash losses. The company's declining appeal to investors was compounded by these setbacks.

📈 Marriott International ended its license agreement with Sonder Holdings Inc., initially signed in 2024, which included 7,700 hotel residences. The agreement provided access to the Bonvoy loyalty program and $15 million in financial support. Sonder, listed on the New York Stock Exchange, expanded to over 9,000 rooms in 170 locations globally. However, Sonder's financial health deteriorated, prompting an SEC warning about potential default, leading Marriott to sever ties.

🍽 Près de 30% des restaurateurs américains peinent à répondre aux attentes de prix abordables des clients. 80% des établissements subissent l'impact de l'évolution des comportements des consommateurs. 24% constatent que les clients réduisent leurs dépenses, tandis que 17% notent un virage vers des options moins coûteuses. Les principales attentes difficiles à combler incluent l'accessibilité (28%), la rapidité (20%), et la qualité constante (13%). Les consommateurs adoptent une approche plus stricte de leur budget.