Louis de Vilmorin, Managing Director WellWays SA : Dans le luxe le Spa doit être justifié
📝 Louis de Vilmorin, former International Director of Guerlain Institutes and Spas, led the opening of around fifteen luxury hotel spas, enhancing Guerlain's wellness sector presence. Post-Guerlain, he co-founded Wellways, a consultancy advising hotels on optimizing guest well-being. He contends not all luxury hotels must offer wellness, noting profitability challenges unless there's high occupancy and strong management, and emphasizes market research to determine if a spa adds value, particularly for resorts.
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