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2 min

La guerre du référencement hôtelier est déjà gagnée par la bande des 4

💸 Airbnb, Booking, Expedia, and Trip spent a combined €17 billion on digital marketing, surpassing the global revenue of all Hiltons and 17 times higher than Accor's operating margin. Booking Holdings led the 2024 investment with €7 billion, over 30% of its annual revenue, up from €6.5 billion in 2023. Expedia followed closely, with Ariane Gorin announcing a 12% increase to €6.5 billion. Airbnb invested €2 billion, while Trip's marketing expenses reached €1.5 billion, up 29% year-over-year.

3 min

Le groupe espagnol Meliá Hotels publie une croissance de RevPAR à 2 chiffres en 2024

💰 Meliá Group CEO Gabriel Escarrer presented 2024 results to shareholders, highlighting a double-digit RevPAR growth, improved profitability, and debt reduction to pre-Covid levels. Revenues (excluding capital gains) rose by 4.4%, exceeding €2 billion, with RevPAR at €85, a 10.7% increase—75% due to higher average prices. EBITDA reached €533.6 million, up by 9.7% from 2023. Consolidated profits were €162.0 million, a 24.5% increase from 2023. Financially, Meliá reduced net financial debt by €391 million. The year was also noted for the loss of founder Gabriel Escarrer Juliá.

1 min

Le pourvoyeur de tech Amadeus réalise une croissance à deux chiffres en 2024

💸 Amadeus ended 2024 with a 12.9% revenue increase to over €6 billion, including nearly €1 billion from hospitality. EBITDA rose by 13.2%, operating income by 18.2%, and adjusted profit by 19.9%. Cash flow was up 15.9% to €1,334.8 million, with net financial debt at €2,111.3 million (0.91x EBITDA). Airline distribution grew by 10.9%, IT solutions by 15.8% with a 10.9% increase in boarded passengers, and hospitality and other solutions by 12.3%. MGM Resorts implemented ACRS, and Accor is transitioning to a similar system.

3 min

L’Espagne a franchi le mur des 100 millions de touristes en 2024

🏖️ Spain surpassed the 100 million mark in foreign tourist arrivals for the first time in its history in 2024, based on experimental INE statistics using mobile phone tracking, revealing an additional 7 million tourists compared to the 94 million reported by Frontur surveys. Data sourced from Spain's three main mobile operators aims to provide a detailed estimate of foreign tourist numbers and may integrate with Frontur's figures in the medium term.

1 min

Tendances France – Janvier 2025 : le haut de gamme tire l’activité hôtelière

🏡 January 2025 saw a 4% growth in RevPAR despite a slight decline in occupancy rates by 0.4 points to 53%. The growth was driven by a nearly 5% increase in average prices, highlighting the resilience of high-end segments amidst social, political, and economic instability.

2 min

Sébastien Bazin reappointed for 3 years as head of Accor Group: “to finish the job”

🏢 Sébastien Bazin renewed as Accor's chairman for three years after presenting strong 2024 results and 2025 priorities. The renewal reflects confidence in Bazin following post-COVID growth in gross margin, net profit, and royalty value. His focus: enhancing operational performance, accelerating expansion in Latin America, China, India, and the Middle East, and finalizing the sale of Accor's 31% stake in AccorInvest within 12-18 months, overseen by Jean-Jacques Morin.

2 min

Accor Group announces its definitive exit from AccorInvest

📈 Jean-Jacques Morin of Accor has been assigned to sell Accor's 31% stake in AccorInvest within 18 months. Sébastien Bazin confirmed the decision during the financial results presentation, aiming to divest from the real estate company initially created to manage assets from Accor's former model. AccorInvest, now revived post-COVID crisis under Gilles Clavié's management, boasts a significant portfolio with approximately 700 hotels. The sale process, though complex, is expected to attract considerable interest and is anticipated to start immediately, with a completion timeline of 12-18 months.

3 min

Les résultats 2024 du groupe Accor confirment qu’il est sur la bonne voie

💸 Accor's financial results presented by Sébastien Bazin and Martine Gerow for FY 2024 show a revenue of €5.6 billion, up by 11% from 2023. Premium, Mid-range, and Economy division grew by 5%, while Luxury & Lifestyle soared by 19%. The group's operating profit (EBE) reached a record €1.12 billion, a 12% increase from 2023, surpassing pre-Covid figures around €500 million. Accor's RevPAR is supported by occupancy rates and average price growth, with 290 hotel openings in 2024.

1 min

Le groupe Accor annonce sa sortie définitive d’AccorInvest

📈 Jean-Jacques Morin, administrateur at AccorInvest, is tasked with selling Accor's 31% stake within a maximum of 18 months, as confirmed by Sébastien Bazin during a financial analysts' meeting. This move follows Accor's decision to discontinue its ownership in the real estate firm it established.

2 min

Sébastien Bazin reconduit pour 3 ans à la tête du groupe Accor : “to finish the job”

📈 Sébastien Bazin's mandate as president is renewed for three years post-2024, following Accor's strong performance results. The board's confidence stems from significant KPI growth, with double-digit increases in gross margin, net results, and royalty valuations since Covid. Bazin's focus includes improving operational performance and accelerating geographical expansion, particularly in Latin America, where he spends 75% of his time.

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