Andre Baljeu

📈 Dans le secteur hôtelier, de nombreux hôtels souffrent d'une gestion des revenus inefficace due à un manque de connexion entre les systèmes de gestion. Cela mène à des occasions manquées durant des pics de demande, à des tarifications incohérentes, et à une approche uniforme des clients. L'analyse prédictive et la segmentation personnalisée peuvent améliorer la rentabilité et la satisfaction client. L'alliance de l'humain et des données assure une stratégie tarifaire cohérente, maximisant ainsi les revenus et la résilience.

📈 En un mois d'été à Las Vegas, le nombre de visiteurs a diminué de 100,000 personnes, entraînant une perte de 40 millions de dollars en revenus hôteliers. Les hôtels près du Strip ont vu leur RevPAR chuter de 28%. Le trafic des congrès a augmenté de 10-11% certains mois, et les hôtels haut de gamme du Strip ont maintenu un taux d'occupation de plus de 90%. Les hôtels économiques ont connu une baisse de RevPAR de 17.1% à 28.7%.

🚩 Le secteur hôtelier souffre de la fragmentation du contenu, causant des frictions et des coûts. Une solution repose sur une source unique de vérité (SSoT) pour centraliser les données. Un client frustré par des informations obsolètes illustre le problème. La collaboration remplace le modèle transactionnel traditionnel, et l'IA sert à valider, pas créer. L'enjeu : restaurer la confiance via une approche transparente et centralisée, essentielle pour des relations client durables.

🏨 Hospitality industry veteran Fernanda de Herralde emphasizes the evolution from manual to sophisticated digital Property Management Systems (PMS) over the past 20 years, which now centralize customer data for seamless, personalized guest experiences from check-in to check-out. Modern PMS must be flexible and integrate with various tools for a holistic experience. Trends in front office management include increased personalization, integration of digital communication channels, and adaptable PMS to meet evolving customer expectations and operational challenges. Sir Victor Hotel, part of the Sircle Collection, utilizes an enterprise platform for consistent services across properties, enhancing customer loyalty and satisfaction.

📌 André Baljeu, founder of techtalk.travel, discusses the debate between Airbnb and traditional hotels. A 2024 WorldMetrics comparison shows Airbnb's impact on hotel industry since emerging as a disruptor around 2015-2016. Despite the pandemic hitting hotels hard, Airbnb thrived, emphasizing social distancing advantages. Concerns about Airbnb's long-term social impact on housing markets and privacy issues have been raised, with over 35,000 related cases reported to Airbnb in the last decade. A Hyatt Hotels survey showed 60% of Americans prefer hotels, valuing their consistent safety, privacy, and professional service. Hotels now compete technologically with Airbnb and encourage direct booking for better rates and personalized service.

💳 Integrated payment systems seamlessly connect payment processing with sales, inventory, and accounting through Property Management Systems (PMS) or Point of Sale (POS) systems. They allow secure acceptance of multiple payment methods, automatic transaction data updates, and advanced security features, improving customer experience and reducing staff workload. These systems follow key steps from payment initiation to real-time inventory and accounting software updates. They cater to various hospitality needs—hotels, resorts, vacation rentals—and offer benefits such as easing manual data entry, real-time data exchange, and automation of payment processes. Integrated payments accept local and QR payments, loyalty rewards, gift cards, and one-click payments. They ensure data security through tokenization and comply with PCI DSS standards. Shiji and Planet's partnership provides integrated payment solutions for hospitality and F&B services, enhancing guest experiences and operational efficiency.