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Amber Ward

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  • 5 min

Le luxe avec une âme : Jordi Caralt et la redéfinition de l’hospitalité par l’émotion et le sens

🏨 Hidden Hotels' Jordi Caralt Coloma reveals a 30-year luxury hospitality journey focused on emotional experiences. His leadership blends authenticity, empathy, and a vision for sustainable, meaningful connections. Hidden Hotels, with unique establishments like Gran Hotel Inglés in Madrid, offer personalized, culturally rooted luxury. Emphasizing transformation, Caralt envisions future luxury as more emotional and sustainable, supported by technology but led by human connection. His teaching role inspires young professionals to prioritize ethical leadership and genuine relationships.
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  • 4 min

FHT Paris 2025 : une organisation simplifiée en coulisses, une expérience exceptionnelle en façade

🏨 At the FHT Paris 2025 summit, French hotel leaders discussed the essential role of digital transformation in hospitality. Key points included streamlining back-office operations with digital tools, real-time service improvements via mobile apps and sensors, and utilizing customer data for personalization. The digital shift aids sustainability by reducing waste and energy use. Success hinges on team engagement and the right tech partners. 57% of millennials say technology impacts their hotel choice. France is phasing out paper invoices by September 2026. A Cornell University study found that a one-point increase in the Global Review Index (GRI™) can raise room prices by 0.89% and occupancy rates by 0.54%. 68% of travelers seek eco-friendly hotels, with digital measures supporting this demand. The panel emphasized the importance of continuous improvement culture over seeking perfect solutions.
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  • 4 min

Visuels saisonniers et festifs pour hôtels grâce à l’IA : pas besoin de nouvelles séances photo, juste une nouvelle ambiance

📷 Utilizing AI generative tools, hotel images can be instantly adapted for any occasion, such as Christmas, summer vacations, Valentine's Day, weddings, and local events. AI-enhanced visuals can be generated within minutes, personalized for the brand, and used across marketing channels like social media, email campaigns, digital ads, and internal displays. This approach offers a fresh content stream, keeping hotels relevant without additional costs or hassle. Key benefits include no new photo shoots required, customizability for any occasion, omnichannel applicability, time and cost savings, and brand consistency. Examples provided demonstrate transformations for Christmas, Valentine's Day, birthdays, Halloween, and Easter, showcasing before-and-after images modified by AI instructions.
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