amaialopez, auteur/autrice sur Le 10 Minutes Hôtelier

2 min

Grupo Camino Real augmente son chiffre d’affaires de 83 % et maximise le ROI grâce à Performance Max

📈 Grupo Camino Real, au Mexique, voit ses revenus publicitaires augmenter de 83% grâce à Google Ads. En un an et demi, ils boostent les ventes directes de 7% et les ventes totales de 9,9%. La stratégie utilise Performance Max et Smart Bidding. Le ROAS atteint 9x. Mirai et Google apportent un soutien stratégique. La segmentation et le remarketing ciblent efficacement les publics, tandis que Demand Gen attire de nouvelles audiences.

5 min

Découvrez Mirai Omnichannel, notre service intégral pour maximiser tout le potentiel de Sarai dans votre hôtel

💻 Après le lancement de Sarai, l'agent IA révolutionnaire pour hôtels, Mirai propose Mirai Omnichannel pour maximiser son potentiel. Mirai Omnichannel gère Sarai en offrant une équipe experte, une maintenance continue des données, une surveillance proactive, et des rapports périodiques. Avec plus de 500 hôtels utilisant déjà Omnichannel, ce service propose une gestion complète de tous les canaux de communication. Le service est disponible en auto-service ou supervisé pour assurer la performance maximale.

8 min

Mirai lance Sarai, la nouvelle génération d’agents d’IA pour les hôtels

🤖 Mirai launched Sarai in October 2025, an AI agent for hotels, available 24/7 in up to 100 languages. Sarai answers in a natural, conversational manner, supporting voice responses in 33 languages, and integrates with hotel booking engines for real-time availability and pricing. It provides traceable links and supports multi-hotel operations. Initially free for three months, Sarai will be priced affordably, complementing the Mirai ecosystem for direct hotel sales. Sarai also features a customizable identity and integrates across multiple channels.

5 min

Gloria Thalasso & Hotels transforme son modèle de distribution, atteignant jusqu’à 45 % de ventes directes

📈 Gloria Thalasso & Hotels partnered with Mirai in 2014 to revamp their distribution model, increasing direct sales from 2.7% to 35% by 2023, peaking at 45%. Located in Gran Canaria and Lanzarote, they feature a 7,000 m² Thalasso, Europe’s largest. Their marketing strategy achieves a 99% impression share and a 37% call conversion rate. Innovations like Mirai Twin 3D and B2B platform boost agency satisfaction and cut intermediation costs, enhancing autonomy and profitability.

4 min

Multi-acquisition ou processeur de paiements par marché : nouvelle fonctionnalité du moteur Mirai

💳 Mirai introduces a multi-acquisition feature in its booking engine to enhance client profitability and transactional efficiency. It optimizes payment management by using local processors, reducing international transaction fees, and enabling payments in local currencies. Key benefits include flexible configuration, alternative payment methods per country, improved customer experience, and minimized exchange risks. This feature aids strategic payment management, supporting hotels in market-specific adaptation, new market access, and better financial reporting.

1 min

DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

📈 EU's Digital Markets Act (DMA) targets Google under Article 6.5. This could reduce hotel direct bookings, favoring major platforms like Booking, Expedia, and Tripadvisor. Javier Delgado Muerza, CEO EMEA at Mirai, highlights the risk of outdated regulations stifling innovation and AI. Many hoteliers remain unaware of the impacts. The European Commission's final ruling is anticipated by September. 🏨📉

5 min

Mirai, le premier moteur de réservation d’hôtels en 3D natif

💻 Mirai, in 2025, introduced the world's first native 3D hotel booking engine, enhancing the user experience beyond 2D. The 3D feature allows guests to virtually explore hotels and surroundings, providing transparency and context for room pricing. Integrated with Google Maps' 3D API, it offers a seamless, immersive booking process. This technology aids in decisions like room views and proximity to amenities. Mirai's innovation positions it advantageously against competitors and OTAs, promising further 3D advancements.

3 min

Découvrez nos nouveaux rapports de ventes mensuels

📖 Mirai offers a comprehensive monthly sales report in PDF format, updated with the previous month's data, featuring four sections with key sales performance indicators. The report includes year-to-date and month-to-month comparisons, covering reservations, stays, cancellations, average price, booking lead time, and mobile sales. Hotel chains receive aggregated data and rankings for their properties. Reports are sent to designated emails post monthly reconciliation and are also available for download on Mirai's extranet under "BI > Reports" for previous months.

1 min

[Inno’Tourism] La 3D et l’IA débarquent dans votre moteur de réservation !

📊 Aude Naveilhan, Country Manager France, discussed the new reservation engine on the podcast "10 minutes pour un hôtelier" with Tony Loeb. The revamped booking experience is designed to increase hotel profitability and conversion, featuring a user-friendly interface, 3D immersion for room showcasing, customized options per hotel needs, powerful sales tools (upsells, price comparison, cart recovery), and a loading time that is 3x faster.

2 min

Mirai s’intègre à la plateforme de gestion hôtelière Mews

💸 Mirai integrates with Mews' hotel management platform to automate data transfer, maximizing revenue opportunities and real-time accuracy to prevent overbookings. By eliminating manual entries, the integration reduces human errors, eases operational frictions, and improves overall management experience for hoteliers. No initial or monthly fees are charged by Mirai for the integration. Mews offers an intuitive interface, new revenue generation methods, frictionless payments, a customer-focused approach speeding up check-in by 80%, and over 1000 integration options without connection fees. Interested parties should contact their account manager or Mews directly for setup assistance.

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