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Alexia Peytoureau

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  • 4 min

Revenue Management hôtelier : 5 erreurs à éviter pour améliorer vos résultats

💸 In a competitive hotel industry, Revenue Management is essential for profitability and competitiveness. Common mistakes include viewing it as mere price adjustment, neglecting data analysis, lacking clear objectives and marketing budget, and not integrating it into management routines. Effective Revenue Management requires strategic planning, objective setting, and regular data analysis. Training staff in Revenue Management practices can optimize results, ensuring all levels from reception to management understand and apply the right pricing strategies.
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  • 3 min

Gagnez du temps, des clients et des avis positifs grâce à l’IA en hôtellerie

💻 Digital transformation in hotel management is being advanced by AI, enhancing e-reputation, customer loyalty, and experience. Tools like ReviewPro and GuestRevu improve e-reputation by analyzing reviews, identifying weak signals, and generating responses. AI personalizes loyalty strategies with platforms like Revinate offering targeted campaigns and recommendations. AI-driven chatbots and predictive analysis optimize customer experience from booking to checkout. While AI automates tasks, it strengthens rather than replaces human interaction, allowing staff to focus on hospitality.
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