Agatha

🔍 Google launched the Search Generative Experience (SGE), using AI to provide more personalized and detailed search results. SGE allows for more specific queries and follows up questions, enhancing local search with features like a "pack of 5" similar to the Local Pack, colorful result blocks, and embedded maps. Google is also testing the integration of Google Ads and Shopping into AI-generated responses, with further SEO implications for local businesses to increase visibility and relevance.