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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

Simple steps to calculate and boost your hotel occupancy rate

🏨 In England, hotel occupancy in July 2024 peaked at 85%. Scotland's hotel occupancy in 2023 averaged 65%, with guesthouses and B&Bs at 77% and self-catering accommodations at 43%. The occupancy rate formula is Occupancy Rate = (Occupied Rooms / Available Rooms) × 100. AI helps predict booking trends and tailor offers, with HiJiffy's AI chatbot increasing direct bookings from 15% to 25% for Gran Bilbao and Ciudad de Burgos hotels. Elysée Val d’Europe hotel boosted bookings by 3.5 times during a promotion. Use of AI and tech like HiJiffy aims to improve occupancy rates and reduce OTA commission costs.

4 min

Comment choisir le meilleur PSP pour votre hôtel

💳 In January 2023, UK hotels processed 6.2 million card transactions. Visa and Mastercard typically charge about 1.5% per transaction, while virtual cards from OTAs like Booking.com can cost 3% or more. The UK saw a 326% increase in contactless payments, highlighting the need for PSPs to accommodate diverse payment methods. To avoid higher costs, negotiating with OTAs for bank transfers could reduce fees from 3% to 1.4%. The right PSP should integrate smoothly with existing systems, support flexible payment options, ensure security and compliance with PCI DSS standards, and avoid hidden fees, leading to improved customer experience and revenue optimization for hotels.

Perfect hotel welcome messages for a memorable first impression

In the world of hospitality, first impressions are everything. A warm and thoughtful welcome message is more than just a nicety; it’s an opportunity to set the tone for an unforgettable guest experience. In this comprehensive guide, we explore how optimising your hotel’s welcome messages at key guest journey stages can lead to increased satisfaction […]

6 min

Improving hotel online reputation: Key metrics, challenges, and practical strategies

Did you know 95% of travellers trust online reviews more than ads? Hotel online reputation can be the difference between fully booked rooms and empty beds in the hospitality business. Guest reviews on TripAdvisor, Google Reviews, and social media are more than just feedback – they drive your bookings. How many reservations could you be missing […]

3 min

Explained: How our solution leverages behaviour analysis

In our Explained series, we demystify the intricate technologies that power our AI, Aplysia. In this article, we explore behaviour analysis, its role within the HiJiffy solution, and how it is leveraged for maximum impact. Behaviour Analysis Understanding behaviour analysis means focusing on how people act and interact. By analysing data, we spot patterns and […]

1 min

RoomRaccoon élu meilleur channel manager au monde pour la deuxième année consécutive.

💾 RoomRaccoon, acclaimed as the top channel manager globally for the second consecutive year, won at the World Travel Tech Awards on November 24, 2024, in Madeira. CEO Tymen van Dyl attributed the win to a year of significant growth, strategic acquisitions of Lobbi PMS and iHotelligence, and platform enhancements. The channel manager offers 5-second sync and connection to over 200 international channels without extra commission fees.

4 min

Are housekeeping apps the future of efficient hotel management?

Guests today want quick processes and personal service, but hotel teams are often stretched thin trying to meet these demands. Digital tools, like a housekeeping app, can help by simplifying daily operations and boosting teamwork. Did you know over 70% of guests now expect higher standards for hygiene and cleaning after the pandemic? Solutions like […]

1 min

L’actu du tourisme qu’il ne fallait pas manquer cette semaine ! (22.11.2024)

🔗 The article provided does not contain textual information from which key facts, dates, locations, numbers, statistical information, and other factual data can be extracted. It merely displays an image and a sharing prompt, offering no substantive content for summarization.

5 min

Hotel advertising that inspires guests and drives bookings

🏨 Hotel advertising goes beyond filling rooms; it establishes a brand presence, boosts bookings, and fosters guest loyalty. Hotels leverage SEO, PPC, social media, and email marketing to attract and engage guests. HiJiffy chatbots have enhanced digital campaigns, promoting direct bookings and upselling while reducing operational costs. Segmented targeting caters to various guest needs, like family amenities, wellness packages, and business facilities. Creative campaigns, seasonal offers, retargeting, and in-stay upsell suggestions via AI enhance guest experiences and drive loyalty. Over 2,100 hotels in 50+ countries have seen tangible benefits from using HiJiffy's AI chatbot tools.

4 min

Consentement des utilisateurs et gestion du RGPD : Nouveaux défis du marketing hôtelier

🏨 In 2021, Accor, a major global hotel group, was fined €600,000 by France's CNIL for improper user information on cookies use. The hotel industry faces challenges in balancing customer privacy with marketing optimization due to strict data protection regulations such as the GDPR in Europe. The Google Consent Mode and Consent Management Platforms (CMPs) like Didomi and Axeptio help manage user consent, ensuring compliance and maintaining campaign effectiveness. Modeled data allows performance analysis while respecting user privacy choices.

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