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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
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  • 3 min

LE GROUPE GINTO HOTELS ACCÉLÈRE SON DÉVELOPPEMENT AVEC L’ACQUISITION DE DEUX NOUVEAUX ÉTABLISSEMENTS : L’HÔTEL VENDÔME ET L’ARIA à NICE

🏨 Ginto Hotels doubles its size in 2024 by acquiring four new establishments in top French destinations. The group added Hotel Saint-Louis in Marseille (January 2024), Pilgrim in Paris (July 2024), and two more hotels, Aria and Vendôme, in the heart of Nice. These expansions bring Ginto's portfolio to 294 keys across eight locations, with the workforce growing to nearly 100 employees by 2025. Hotel Aria, a 30-key boutique hotel, dates back to 1890. Hotel Vendôme features 56 rooms, maintaining its neoclassical architectural style. Founded in 2016, Ginto Hotels operates eight properties in Paris, Bordeaux, Biarritz, Marseille, and now Nice, focusing on unique, upscale hospitality experiences.
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  • 4 min

Comment mon équipe et moi avons transformé 1€ en 72,50€ grâce aux Social Ads

📈 Clément, challenged by his director Alexandre, aimed to reduce a 4-star hotel's reliance on OTAs and boost direct bookings via Social Ads on Meta platforms. After a 6-month campaign near the Eiffel Tower, results were impressive: €75,000 revenue from direct bookings, a ROAS of 72.50, 3,500 qualified clicks to the hotel's website, and 500,000 impressions. Key strategies included precise targeting, immersive storytelling, platform-specific content, and continuous optimization, proving that hotels can effectively compete against OTAs.
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Campaigns Manager

📢 HiJiffy's Campaigns Manager is a tool for hoteliers to create, manage, and automate guest messaging campaigns. It features real-time analytics, flexible management, and automated in-stay campaigns. Benefits include increased direct bookings, time-saving through automation, organized tracking, and reduced errors. The tool is accessible via the HiJiffy Console for supervisors and admins, with the Overview and List of Campaigns tabs providing performance monitoring and campaign management. The Premium Plan includes 4 campaigns per reservation by default, while the Enterprise Plan offers customized campaign limits. Additional charges apply for exceeding limits, and integration with a supported PMS/CRM is required for recurring campaigns. The Campaigns Manager offers flexibility, transparency, efficiency, and scalability, with messaging tailored to each guest's journey stage, from pre-arrival to departure.
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  • 12 min

Best guest communications software for hotels in 2025: Specialised VS generic solutions

In a technological landscape, there are many solutions to choose from. Considering the vast number of options available, making a decision can quickly get overwhelming. In this article, we take a close analytical look at five providers – Zendesk, Salesforce, Intercom, Drift and HiJiffy – taking into consideration their functionalities, integrations and pricing to see […]
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Essential guest retention strategies for hotels in 2025

🏨 Retaining existing guests costs 5-25 times less than acquiring new ones, according to the Harvard Business Review. Key guest retention strategies include rewards, relevance, and recognition. Successful hotels have around 25-30% repeat stay percentage, with a Net Promoter Score above 70, indicating strong loyalty. In 2025, trends like hyper-personalization using AI, sustainability focus, omnichannel communication, instant gratification loyalty schemes, and voice-activated services will drive guest retention. HiJiffy offers AI-powered tools for hospitality, integrating with systems like PMS and CRM to enhance the guest experience from pre-arrival to post-stay.
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  • 4 min

Quand les OTAs bradent vos prix : la revente de vos chambres à votre insu

📦 OTA (Online Travel Agencies) display lower prices than hotels' official sites in 21% of cases, undermining direct booking margins. Reservations through OTAs are 12.5% less profitable than direct bookings, according to Kalibri Labs. A case study revealed 20 hotels lost 30% of their direct sales overnight due to OTA undercutting, causing direct click-through rates to drop to 2% versus 4% when direct prices are lower. Strategies to regain control include constant price monitoring, test bookings to trace back-office OTA activity, strategic tariff line adjustments, and firm communication with OTAs to suspend unauthorized resellers.
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  • 5 min

2024 : une année à fond les ballons, comme on les aime !

🏫 Thaïs, a French company with headquarters in France, completed a total overhaul of their Property Management System (PMS) in 2024, enhancing its intuitiveness, ergonomics, and mobile compatibility. By 2025, the PMS is rebuilt on current technologies, promising faster and better evolution. Thaïs PMS now serves 800 hotels, with significant client additions at events like EquipHotel. The company values partnership, notably with Logis Hotels and Contact Hotels, and embraces connectivity with tools like Zenchef and GetWelcom. The team at Thaïs PMS expanded in 2024, emphasizing a strong work culture. Looking forward to 2025, Thaïs PMS appreciates its clients and partners, with some becoming friends.
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