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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

6 min

The future of hotel booking channels: How AI and technology are changing distribution

The hotel industry is undergoing a seismic shift in how bookings are made, driven by advancements in technology and evolving consumer behaviours. Hotel booking channels are no longer limited to traditional OTAs or call centres; instead, they are being transformed by AI, automation, and new digital platforms. With innovation unfolding at an unprecedented pace, the […]

3 min

Meltgroup signe un parteneriat fort avec Doyield pour sa marque JOST.

📈 Meltgroup's JOST, known for hybrid and festive hospitality, partners with Doyield for revenue management and digital marketing of four venues. Collaboration started in Spring 2024, leading to improved occupancy rates, average revenue per room, and customer experience. Doyield adapts solutions for JOST's unique model, including rooms, dorms, capsules, apartments, rooftops, and festive spaces. The partnership sets a new standard for the hybrid hotel sector, aiming for 20 establishments by 2032.

Hotel reservation confirmation messages – tips and templates

📰 Hotel reservation confirmation messages are crucial for instilling guest confidence, enhancing experience, strengthening brand connection, and increasing revenue through upselling opportunities such as room upgrades or dinner reservations. Effective channels for sending these include email, SMS & WhatsApp (with 71% open rate for the latter), hotel chatbots with AI like HiJiffy, and mobile apps or guest portals. Guests expect fast delivery, mobile-friendliness, clear booking information, personalization, and transparent fees and policies. AI-powered messaging is expected to dominate by 2025, optimizing the guest experience and offering revenue opportunities through tools like HiJiffy's Guest Communications Hub. Integrating technology systems such as Property Management Systems, Guest Messaging Platforms, and Channel Managers streamlines booking processes and enhances operational efficiency.

7 min

ADR in Hospitality: Smart Strategies to Boost Revenue and Drive More Direct Bookings in 2025

💸 Hoteliers can increase profits by optimizing Average Daily Rate (ADR), impacting profitability more than filling more rooms or lowering rates. By 2025, market-leading hotels will have mastered smart pricing strategies, demand adaptation, and direct bookings to increase ADR without engaging in damaging price wars. A Madrid hotel with 100 rooms, 80% occupancy, and €600 ADR generates €60,000 daily—€12,000 more than a competitor with €480 ADR, totaling an extra €4.3 million annually. A boutique hotel in Edinburgh increased its website conversion rate by 18% using a price matching and exclusive incentive strategy. Dynamic pricing adjusts rates based on demand, and during Barcelona's Mobile World Congress, a 4-star hotel raised its ADR from €180 to €260. Hotels using HiJiffy's conversational AI for direct bookings generated over €14 million, with 87% of inquiries automated and 80% customer satisfaction. Direct booking strategies like best rate guarantees and exclusive benefits can reduce OTA reliance and acquisition costs by 18%.

How to calculate the average length of stay and why it matters for your revenue

🏨 In 2023, the average length of stay (ALOS) in Portuguese, French, and US hotels was 1.8 days, with Madeira reaching 4.5 days. A hotel with 1,000 room nights and 400 bookings has an ALOS of 2.5 nights. Factors affecting ALOS include hotel type, location, seasonality, and guest profile. Strategies to increase ALOS involve offering incentives for extended stays, strategic partnerships, enhancing guest experience, and optimizing marketing campaigns. For example, Élysée Val d’Europe tripled direct bookings by using dynamic pop-up campaigns.

2 min

Doyield, EnSuite et OSA emménagent dans la Tour Legend à La Défense pour accompagner leur forte croissance

🏨 On February 1, 2025, Doyield, EnSuite, and OSA, three hospitality companies, moved to a 600 square meter space on the 4th floor of Tour Legend in La Défense, Paris, marking significant expansion within five years of their founding. Designed like a premium hotel, this new workspace aims to welcome clients and partners, reflecting the companies' commitment to CSR and customer experience. Doyield specializes in Revenue Management and Hotel Marketing, EnSuite offers turnkey hotel management, and OSA focuses on hotel restaurant management. The move supports the companies' sustained growth and mission to assist hoteliers domestically and internationally.

GOPPAR: A practical guide to hotel profitability in 2025

🏨 GOPPAR, the Gross Operating Profit Per Available Room, is becoming the key metric for hoteliers eyeing profitability by 2025. A 100-room hotel with €1,000,000 revenue and €700,000 operational costs calculates GOPPAR by dividing €300,000 GOP by 100, resulting in €3,000 per room. Unlike RevPAR, GOPPAR takes into account operating costs. Effective strategies to improve GOPPAR include optimizing pricing, reducing operating costs through automation like HiJiffy, maximizing ancillary revenues, and implementing flexible booking policies. Luxury hotels achieve higher GOPPAR via premium pricing, while budget hotels focus on higher occupancy and cost control. Comparing GOPPAR against industry benchmarks and competitors aids in assessing financial performance and guiding improvement strategies.

1 min

L’actu du tourisme qu’il ne fallait pas manquer cette semaine ! (31.01.2025)

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ADR en Hotelería: Estrategias Avanzadas para Maximizar Ingresos y Reservas Directas en 2025

🏨 Hotel industry experts stress the importance of an optimized Average Daily Rate (ADR) over merely increasing rates or filling more rooms. By 2025, hotels employing advanced pricing strategies and enhancing direct bookings will lead the market. For instance, a Madrid hotel with an ADR of €600 and 80% occupancy generates €60,000 daily, surpassing a competitor with the same occupancy but lower ADR of €480 by €12,000 daily or over €4.3 million annually. A Sevilla boutique hotel's conversion rate on its website increased by 18% by aligning prices with OTAs and offering exclusive benefits. Dynamic pricing, which adjusts rates based on demand and other factors, is crucial—like a Barcelona hotel raising its ADR from €180 to €260 during a high-demand event. Successful direct booking strategies include offering guaranteed best rates and unique perks on the hotel's website. A Sevilla hotel achieved a 25% increase in direct bookings and an 18% decrease in customer acquisition costs within three months by implementing such tactics. Optimizing ADR involves using data and predictive models to capture more value per room sold and strengthen competitive positioning.

6 min

Comment attirer des clients dans son gîte ou sa chambre d’hôtes en 2025 ?

🏠 To increase the visibility of vacation rentals or B&Bs, it’s important to build a solid communication strategy. Experienced in the field for 15 years, the author offers 7 proven tips: reflect on unique selling points, target customers, and competitors; understand the unique web marketing ecosystem with dedicated channels like Airbnb and Booking; optimize Google Business Profile, SEO, and create engaging content; develop a clear, ergonomic website with a simple booking engine, SEO, quality photos, engaging descriptions, and ensure the best direct prices; utilize online travel agencies (OTAs), specialized directories, and metasearch engines like Trivago wisely, as each has costs and rules; effectively use social media by showcasing stories and local partnerships, limiting commercial posts to 20%; value customer reviews as 95% of travelers check reviews before booking, highlight positive feedback, and respond professionally to all reviews; network locally with tourism offices and community; experiment with online advertising, newsletters, AI tools like ChatGPT, and stay informed about industry solutions. The author concludes with an offer of a web marketing course based on 15 years of experience.

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