10minhotel.com

🏡 Centara Hotels & Resorts, Thailand's leading hotel operator, is poised for a transformative 2025 with nine new openings including firsts in Indonesia and Nepal, and renovations of iconic Centara Grand resorts in Hua Hin and Krabi. In 2024, revenue increased by 12% to 11.16 billion THB ($333.1 million), and net profit soared 43% to 1.1 billion THB. The Atollia by Centara in the Maldives launched with the underwater-themed Centara Mirage Lagoon Maldives and will be joined by Centara Grand Lagoon Maldives in April 2025, bringing the count to four Maldivian resorts under various brands. A digital strategy featuring a new loyalty-focused app aims to boost customer satisfaction. Major renovations in Thailand include 70 new villas under the Centara Collection and a new 200-room Centara Life hotel near Hua Hin, expanding the area's room inventory to nearly 500. Centara Reserve Krabi will emerge from a significant makeover. Nine new properties will open in 2025, including Annapurna Mountain Resort in Nepal, a property in Bali, Indonesia, and two in Vietnam adding 977 rooms. Centara strives for a 23% revenue growth in 2025, a 40% reduction in greenhouse gas emissions and energy consumption, 20% less water use by 2029, and net-zero emissions by 2050. Eight

🏨 In 2023, direct bookings generated only 28.8% of online revenue for European hotels, with 71.2% coming from indirect channels like OTAs. Booking.com dominated, accounting for 43% of online hotel revenue in Europe. OTAs charge hotels commissions ranging from 15% to 30%. Expedia, the third-largest sales channel, saw a 1% market share increase over the previous year. Airbnb offers two fee structures: shared fees with hosts paying around 3% and guests up to 14.2%, or host-only fees between 14% and 16%. Hotels.com, under the Expedia Group, likely has a similar commission structure, while Agoda's commissions range between 15% and 25%. Tripadvisor, unlike others, uses a paid subscription model and pay-per-click advertising rather than direct booking commissions.

💰 On March 4, 2025, in Berlin, SiteMinder identified five key factors for the growing demand for user-friendly revenue management solutions in the global accommodations industry. International travelers are expected to increase by up to 70 million in 2025, a 5% rise from the previous year. Events influence 65% of travelers' likelihood to travel for an event, up from last year. Europe sees 113,000 new rooms under construction, with 26,000 in Germany. Operational inefficiencies continue, and there is a critical talent gap in revenue management. SiteMinder's Dynamic Revenue Plus solution, featuring IDeaS dynamic pricing recommendations, launched in selected Northern Hemisphere markets, including Germany, as announced at ITB Berlin. In 2024, Germany's Friday night room rates were €45 higher on average than Sunday nights, and June rates were €48 higher than in January. SiteMinder's expansion is set for global launch by the end of 2025.

🏨 After 25 years of self-managing her 29-room Parisian hotel near the Louvre, a manager doubled her revenue by outsourcing commercialization, which involved a full audit, optimizing yield management, revising distribution, and reducing operational costs. This strategic approach allowed for real-time pricing adjustments, reducing last-minute discounts, and stabilizing occupancy rates, ultimately leading to improved revenue and reduced mental load for the manager.

🏨 Successful hotels go beyond just providing rooms; they offer an array of services aimed at enhancing guest experiences, leading to repeat visits and referrals. Essential hotel services include 24/7 reception, cleaning, dining, wellness facilities like spa and gym, as well as business and pet-friendly amenities. Leveraging AI, such as chatbots and personalized WhatsApp campaigns, hotels like the La Butte in Brittany can promote services effectively, resulting in high engagement rates (93% open rate on WhatsApp) and increased revenue. With tools like HiJiffy's Campaigns Manager, hotels can streamline their marketing efforts, driving more bookings without overburdening staff.

🏨 Les programmes de fidélité gratuits dans l'hôtellerie offrent des avantages dès la première réservation, incitant à réserver en direct et à être recontacté par l'hôtel. Exemples incluent Genius de Booking.com avec des réductions de 10% à 20% et le statut Genius acquis à vie, et SLH Club de Small Luxury Hotels of the World offrant tarifs exclusifs et surclassements dès le premier séjour. Les programmes d'accumulation de points tels que ALL d'Accor et Best Western Rewards permettent d’utiliser les points pour des nuits gratuites et autres services. Marriott Bonvoy offre des points utilisables dans 30 enseignes hôtelières. Les programmes payants, comme ALL Plus d'Accor à 199 €/an, donnent accès à des réductions et un statut privilégié. TabletPlus propose un abonnement annuel de 99$ avec des privilèges VIP. Ces programmes visent à reconnaitre les clients et à offrir une expérience personnalisée et simplifiée, étant particulièrement attrayants pour les voyageurs d'affaires, la clientèle de luxe et les clients loisirs.

🏨 Over half (52%) of travellers require the ability to cancel their hotel stay for free within 24 to 48 hours of arrival. Hotels must offer flexible pricing to meet the new traveller expectations post-pandemic. Flexible rates can improve conversion, increase direct bookings, and optimize RevPAR. Strategies include exclusive website offers, multiple cancellation options, and clear communication. AI can further enhance flexible pricing strategies, as seen with the Elysée Val d’Europe hotel tripling its direct bookings. Balancing flexibility and profitability is crucial to mitigate risks such as last-minute cancellations.