Comment Construire un Budget Solide Grâce à vos Données Passées
🏨 Managing a hotel without in-depth analysis of historical data is risky, akin to piloting a plane without navigation instruments. A well-configured Property Management System (PMS) is crucial for detailed segmentation and financial data analysis. Daily revenue analysis is key, considering factors like customer type, booking methods, and pricing strategies. Budget creation typically occurs in November-December, based on comprehensive data from the past year. Accurate data analysis and understanding of daily variations enable realistic future performance projections and revenue optimization. Avoid common mistakes like vague corporate contract information, misaligned pricing, and overlooking precise segmentation. A solid budget requires a methodological approach, starting with PMS configuration and segmentation, followed by in-depth data analysis to identify reservation patterns and segment performance. This process should begin months before the actual budgeting exercise.
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