Un mauvais nom peut tout faire capoter (le branding ne suffit pas)
📈 Client conflict arose over a boutique hotel's rebranding, revealing the importance of digital presence. The proposed name matched one used by a village 200 km away, a psychotherapy office, and a well-ranked architecture project. This led to a drop in traffic, doubled CPA, and halved organic reach within three months. The incident highlights the necessity for brands to verify names online, as digital identities impact brand equity significantly.
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