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💻 Hervé, directeur de l'hôtel VIP Paris, a intégré l'IA au cœur des opérations, réduisant les interventions humaines de 60 mails par jour à zéro, tout en améliorant la relation client. En 2023, seuls 11% des hôtels européens utilisent l'IA, mais le marché atteindra 70 milliards de dollars d'ici 2031. Omnidesk, son outil d'IA, gère les emails en moins de deux minutes, économisant 30 000 € par an par poste non pourvu. Une offre gratuite d'Omnidesk pour 20 hôtels est disponible jusqu'au 30 septembre.

💸 Un voyageur consulte 3 à 5 sites avant de réserver. 21% des cas, il trouve une chambre 10 € moins chère ailleurs. 60% quittent si un prix plus bas est trouvé. Hôtel Liberata & Spa à l’Île Rousse augmente son taux d’occupation de 75% à 92%, RevPAR +11% à +24% après une stratégie tarifaire ajustée. Une disparité de 5% peut détourner la vente. Contrôlez vos prix pour éviter des pertes similaires.

💸 Aujourd'hui, 60% des voyageurs abandonnent une réservation si un prix inférieur est trouvé ailleurs. Environ 21% des tarifs sont contournés par les OTA sans autorisation. Un hôtel parisien a constaté une baisse de 8% des tarifs sur des OTA, mais a augmenté ses réservations directes de 22% en 3 mois après correction. Les réservations directes sont 12.5% plus rentables. Surveillez vos tarifs, testez vos canaux, segmentez, et optimisez votre site pour maximiser les ventes directes.

📺 Groupe CANAL+ reaches 26.9 million subscribers across 50+ countries. CANAL+ BUSINESS caters to professionals (hotels, healthcare, bars/restaurants) with unique TV services. CANAL+ ROOM STREAMING offers 90,000 on-demand contents, up to 80 live channels, TNT channels, and 15+ international channels, including films available 6 months post-cinema release, exclusive international series, CANAL+ original creations, documentaries, kids' programs, and VO/VF and VOST options. It provides access to UEFA football competitions, with a CANAL+ Androïd box or integrally through Philips Smart TV Mediasuite with Google Cast™. Installation and customer service are included.

📈 Data-driven marketing strategies ensure both short-term and long-term business growth by targeting high-value audiences. Airlines and retail sectors leverage predictive analytics and local trends, respectively, to optimize operations and stock levels. Notably, 82% of companies with advanced data usage report positive annual revenue growth. North American hoteliers, with an average digital marketing budget of $84,000, focus on primary data for substantial investments. In contrast, European hoteliers aim for quick returns through paid search and meta-search, while Asia-Pacific hoteliers adapt to post-pandemic market changes with long-term strategies. Successful digital marketing for hotels entails understanding customer preferences, booking trends, and satisfaction levels. Challenges include data silos and inadequate resources. The key to effective data-driven marketing lies in audience modeling, digital roadmaps tailored to each hotel's unique needs, strategies for immediate bookings and brand building, and integrated technology to unify data across systems. Case studies illustrate significant revenue and booking increases when hotels effectively use data and marketing technology. 📈

🏨 Aurélien Vionnet, CEO of Thais and former R&D engineer at Thales and LNAspace, leveraged his space engineering and hotel industry expertise to create Thais PMS, now equipping over 750 establishments in France since its inception in 2006. A significant overhaul of Thais' interface involved 3500 hours of development over 8 months, focusing on an intelligent "to-do list" for operational staff, an intuitive yield management interface for revenue managers, custom dashboards for management, and a web app for client experience, aiming to automate administrative tasks to prioritize human interaction. Thais also plans ergonomic upgrades for its restaurant and service modules, emphasizing close internal collaboration for continuous innovation. 🌐 https://thais-pms.com/