In a sector as competitive as hospitality, decisions based on reliable data are no longer a luxury, but a necessity.
Yet many independent establishments still rely on manual monitoring or basic indicators.
Un PMS (Property Management System) offers much more than just booking management: it becomes a real strategic management tool.
Essential reports to follow
1. Occupancy rate
A classic, but essential. This report indicates the percentage of rooms sold over a given period.
Why is it important?
- Quickly assess hotel performance.
- Highlight off-peak or busy periods.
Example: A 95% occupancy rate during peak season may seem ideal, but it can also indicate rates that are too low if demand far exceeds supply.
2. The RevPAR (Revenue Per Available Room)
RevPAR combines occupancy rate and average room rate.
Why is it important?
- Measure the overall profitability of rooms.
- Compare the performance of one period or hotel to another.
Example: A stagnant RevPAR despite an increasing occupancy rate may indicate a suboptimal pricing strategy.
3. Customer segmentation
A good PMS allows you to break down customers by category: leisure, business, groups, OTA (Booking, Expedia), direct sales, etc.
Why is it important?
- Identify the most profitable segments.
- Direct your marketing actions towards the right profiles.
Example: Noting that a “business” segment only generates 10% of revenues may encourage the creation of corporate offers or a dedicated loyalty program.
Real-time reporting changes everything
With a connected PMS and a network of technological partners, reports are no longer frozen in an Excel file.
They are available in real time, which allows:
- To immediately adjust prices (yield management).
- To adapt the distribution of staff (housekeeping, reception).
- To quickly identify an abnormal drop in bookings on a distribution channel.
Example: a drop in bookings on Booking.com detected in real time → adjust your prices or launch a promotional campaign before losing revenue.
Use reports to adjust your strategy
Let’s take a concrete case:
- 60% occupancy rate during the week compared to 75% for the competition.
- RevPAR 15% lower than the market.
Possible action: activate the automatic yield management PMS to adjust your prices according to demand, or launch targeted “long stay” offers.
Result: more responsiveness = more revenue and better customer satisfaction.
How this involves Medialog
At Medialog, our solutions 100% hybrid and our technological partners allow to :
- Centralize your data for a clear vision of your activity.
- Access reliable reports in real time for quick and informed decisions.
- Optimize your prices and distribution thanks to advanced integrations.
Want to see how it works in practice?
👉 Request a demo today and discover how to manage your hotel using data.
Conclusion
A PMS is not only used to manage reservations: It’s a real cockpit for your hotel.
The reports and statistics it provides allow you to:
- Understand your performance in depth.
- Identify opportunities for improvement.
- React in real time to market fluctuations.
Data, used well, can make the difference between a hotel that suffers from its season and a hotel that actively manages its profitability.
